New ’Car-as-a-Service’ concept opens up a brand new car market.



How can you have a car without owning or renting it?


Interdan is Denmark’s second largest car importer and the engine behind the popular car brands Peugeot, Citroën, DS Automobiles, Mitsubishi and Chevrolet.

Buying a new car is a large decision for many potential customers, though.

For decades, the car industry has been very traditional, but things are changing as customers are starting to expect more user-centric services.

We wanted to be an active part of transforming the industry and make a solution, that would make the decision to get a car easier.


Mikkel Jespersen





When developing the concept for we asked ourselves:


How can we reduce the hassles concerning insurance, pricing and repairs, without abandoning the idea of having your own car?

And what if your car needs change, when your life changes - if you’re getting a new long-distance job, start a relationship, have kids or get divorced?

And why should the customer take all the risks and related hassles, when owning or leasing a car?


We channeled all the assumptions and curiosity into numerous cycles of MVPs, user tests and iterations, before arriving at a concept, that lets people get around easily, without the hassle of owning or leasing a car.


How it works


Choose your car

Create subscription
All inclusive - monthly payment

Option to change car

Cancel subscription at any time




CAR WITHOUT THE HASSLE lets you subscribe to a car, like you subscribe to anything else – on your own terms, to a known price and hassle-free. And when your needs or preferences change, so does your car.


Results was launched November 2016 and had very ambitious goals from day one. We have exceeded them.

  • Reached Proof-of-Concept after only 6 months.
  • Reached Proof-of-Market after only 11 months.
  • +1.700 car subscriptions are on the road (December 2017 numbers).
  • Customer growth has every month-by-month been two or three digits.
  • Currently market leader in Europe. is today a separate company under Interdan, with 14 employees.

The service has set new standards in the car industry and direct competitors are starting to pop up.