WHY A DIGITAL STRATEGY?
A digital strategy shows you the best way to create value for your business and your customers. It defines a purpose for your different digital channels.
An efficient digital strategy makes it easy for everyone in the organisation to understand the choices made. Answers are no longer blowing in the wind.
We create digital strategies based on the market situation, your customers, their needs and the potential value creation – all relative to the organisation’s resources and capabilities. These insights are key to determine where you have a unique position in the market – and where it’s impossible to compete.
To record a success, you must be able to measure it. But how do you measure success? Is your primary KPI (Key Performance Indicator) the number of unique visitors on the site or is it new sign-ups? Time on site or registered sales?
We believe that your corporation’s digital presence gains more focus, when you identify specific KPIs that will support your business. Choosing how to measure success might be the most important decision you’ll make in relation to your website.
STRATEGY FOR ACQUISITION, CONVERSION AND RELATION
A clearly defined digital strategy has answers ready at hand, when new ideas come to life within the organisation.
It defines what kinds of efforts you should give priority to, and how the different channels interact. It also defines how you generate traffic to the different media, how you build relations and how you convert visits into sales.
CROSS CHANNEL STRATEGY AND CORE PAGES
We use digital strategy to define interactions between different digital channels and your Core Pages. Core Pages are the specific pages and services that we know customers are looking for.
Knowing what pages are Core Pages helps us direct the users to the pages that support your business goals. The method has a proven track record for increasing conversion and minimising content production costs.
Strategical innovation and Design Thinking
Strategical innovation is centred on developing new digital products from scratch, not knowing in advance where we’ll end up. We use methods from Start-ups and Google Ventures 5-day Design Sprint.