Concept all the way
Whether we work with sprint methods, Design Thinking or design for specific media, we always work conceptually. Regardless of any specific objectives, we’re convinced that the solution will always benefit from powerful ideas and innovative thinking. This is why we work conceptually in everything we design.
How might we...
The designer’s key task is to solve problems and create innovative solutions that connect with the users and motivate them to engage. The most important tool is the simple question: How might we…
We use different methods at different stages of the process – from sketching and concept to visual identity and brand. And we believe that digital design needs to work equally well on desktop, tablet and mobile. The full experience and capacity to act needs to be there, regardless of the device you use.
Identity and Brand Experience Design
Going your own way is no problem, as long as you’re not getting lost. This is why a strong corporate identity rests on an authentic brand story, that works as the point of reference for the identity right now, but also as the future guideline for a continued strong and inspiring relationship between sender and receiver.
Today, no company can afford to be the emperor wearing no clothes. Be brave, stand out and create a distinct and authentic brand experience. Motivate people to participate and follow you.
In a world where the digital is increasingly at the heart of physical products – with or without screens – service design becomes more and more essential. It’s about mapping and designing the entire user journey - across products, interactions and touchpoints.
Sketches and prototypes
We use the quick sketch to give form and retain ideas, when speed and collective understanding is important for the process.
We sketch by hand and test flows and ideas, before we move on to a more detailed visualisation.
UX: User Experience Design
UX is about documenting information and flows – it offers the customer a coherent experience throughout the development of the solution. We often create a sort of "visual requirements specification" in wireframes. Lately, we’ve been working directly in HTML. This way we get tangible results faster and the chance to evaluate the UX design across platforms.
The technical specifications doesn’t define the solution. Content, however, does. We believe that content should shape the solution - and not the other way around. It’s about Tone of Voice, SEO and Governance.
Not long ago, it made sense to present one set of content to desktop users and another to mobile users. These days are over. We have acknowledged that we simply don’t know what users want, based on their choice of device. Or rather: We now know that users access all kinds of websites on all types of devices, screen sizes and platforms - at any time of the day.
Navigation on mobile devices has radically changed the terms for how a website should be designed - and this is our starting point, for both public and private clients, on major websites as well as small magazines.
Our responsive design approach makes your digital solutions adaptable to future changes. We comprise website, tablet and mobile in one dynamic solution, which not only works on the media and screen sizes we know today. It is also prepared for the new media of tomorrow.