How do you limit navigation in favour of experience?
Folketeatret (The Folk Theatre) has gone through a significant renewal process over the last couple of years, including a renovation of their beautiful theatre in Nørregade, Copenhagen. Their digital presence needed a similar upgrade, as it was burdened by superfluous data, exhausting to navigate and lacking mobile optimization.
We helped Folketeatret with a digital platform that focuses on the experience, and catches some of the magic you can experience at the oldest folk theatre in Denmark.
With shows in both Nørregade and on tour around the country, their website was packed with almost identical pages for the same show.
This was confusing for customers, often leading them to buy the wrong tickets. It also meant double up on work for the content producers.
We helped Folketeatret put a spotlight on experience, by making the site cleaner and easier to navigate, while also simplifying the purchase flow.
This helps content producers as well as website visitors focus on experience, instead of navigation.
We developed a responsive website in Umbraco, making life easier for customers as well as the theatre’s web managers.
Instead of promoting the theatre’s shows on tour separately, we focused on promoting all shows together, with an option to filter shows according to you interests.
With the new site, the old theatre opens the doors to a more inspiring and up-to-date experience – both digitally and onsite at Nørregade.
We created a site, where the user knows how to navigate and is more engaged in exploring the content.
The bounce rate decrease shows us, that users know how to navigate on to the content they’re looking for.
The increase in time spent on site shows us, that customers spend more time reading about the shows.
Our new website brought us together as a theatre, and made it easier and more accessible to experience the theatre – for us as well as our audiences.