DIF

Visual identity for DIF, The National Olympic Committee and Sports Confederation of Denmark.

 

CHALLENGE

 
 
 

What ties together 1.7 million athletes?

 
 

For most people, DIF (The National Olympic Committee and Sports Confederation of Denmark) is synonymous with the organisation behind our heroes and heroines at the Olympic Games.

That the confederation is not only engaged in elite sports, but also amateur-level and recreational sports, and more than 1.7 million athletes in Denmark, is less well-known. This communicative task was the main challenge when working on a new identity to DIF.

Contact

Mikkel Jespersen
mje@1508.dk

 
"What ties together all sports?"
 
 

Process

 
 
 

Pride and community + physical activity

 
 
 

 

Solution

 
 
 

DIF:
Moves Denmark