What ties together 1.7 million athletes?
For most people, DIF (The National Olympic Committee and Sports Confederation of Denmark) is synonymous with the organisation behind our heroes and heroines at the Olympic Games.
That the confederation is not only engaged in elite sports, but also amateur-level and recreational sports, and more than 1.7 million athletes in Denmark, is less well-known. This communicative task was the main challenge when working on a new identity to DIF.
"What ties together all sports?"
Pride and community + physical activity