Bilabonnement

Business development and service innovation

 

CAR WITHOUT THE HASSLE

Bilabonnement.dk lets you subscribe to a car like you subscribe to anything else. And when your needs or preferences change, you change your car.

 

Contact

Mikkel Jespersen
mje@1508.dk

How it works

 
 
 

Choose your car

Create subscription
All inclusive - monthly payment

Option to change car

Cancel subscription at any time

WE CREATED A NEW WAY TO HAVE A CAR

When developing the concept for Bilabonnement.dk we asked ourselves:

 
 
 

How can we reduce the hassles concerning insurance, pricing and repairs, without abandoning the idea of having your own car?

And what if your car needs change, when your life changes - if you’re getting a new long-distance job, start a relationship, have kids or get divorced?

And why should the customer take all the risks and related hassles, when owning or leasing a car?

 

We channelled all the assumptions and curiosity into numerous cycles of MVPs, user tests and iterations, before arriving at a concept, that lets people get around easily, without the hassle of owning or leasing a car.

Before launching the new site, Bilabonnement set an ambitious goal for subscriptions made within the first month. This goal was reached after just a week and Bilabonnement continues to be in a rush to keep up with demands.