The poster on the screen

Arken Museum of Modern Art

 

Challenge

 
 

How do you make a website that captures the essence of art?

 
 
 

While the physical appearance of ARKEN evokes both inspiration and fascination, their digital platform was disconnected from the experience awaiting at ARKEN.

What you experience through emotions and engagement at the museum was curated in wordy presentations and unintuitive navigation on the website.

Contact

Mikkel Jespersen
mje@1508.dk

 

”To offer a virtual and aesthetic art experience with depth in detail”

 

CONCEPT

 
 
 

The poster on the screen

 
 
 

The concept is based on strong coherence between ARKEN’s different media channels – from the poster in the city landscape, to the experience on the website and the visit at the museum.

The site centres on what the visitor needs: Current exhibitions, upcoming exhibitions and directions on how to get to the museum.

 

 

Solution

Changing colours in the art world

Art experience has replaced art communication. The site is easy to navigate and highlights the user’s experience in order to inspire a trip to the museum.