How do you create engaging content?
As part of their new strategy, Aarhus School of Architecture needed to revitalise their digital presence.
The school already produced lots of digital content, but a key challenge was that it was only occasionally used to reach any specific commercial targets.
We helped Aarhus School of Architecture with a new digital platform, that puts the school firmly on the international scene and creates engagement through inspiring content.
ENGAGING THROUGH ARCHITECTURE
The digital presence is based on the vision "Engaging through Architecture".
The aim is to start an open conversation and get more people to engage – in the media and on the platforms, they prefer.
The content is angled to encourage engagement. The opportunity to act - to do something – must always be present.
Magazines, feeds and personal pages are all designed to increase engagement and flourish through user-generated content
We developed an international and modern communication platform, that supports the objective of attracting more international students.
Our work included strategy, UX, design and interactions. On top of this, we developed upon the school’s visual identity, making it work seamlessly across all digital platforms.
The solution is responsive, working across all platforms, devices and screen sizes.
The elaborate design guide makes it easier for content producers to create engaging content to the platform.